Our Philosophy Running for Kicks was started by marathon runner Mel Diab in 1997. He had a simple goal - to promote fitness and create a community of experienced and aspiring runners. We are not loyal to any shoe company and we focus on your foot structure, your history of injuries and training goals. Our Vision We offer training guidance. We lead weekly group runs. And we use a personalized, six-step process to match the best shoes to each customer. (Check out the Sole Mate for an online version of this process.) Whether you’re a beginning fitness walker or training for your tenth marathon, we’re here to help you achieve your goals.